In-Page Rich Media Guidelines (FLASH) |
Banner
Ad Unit |
Format
(W x H) |
File Size
Initial Download |
Audio
Initiation |
Animation
Length |
Maximum
Frames |
Leader Board |
728 x 90 |
30k
+ requires
pre-loader |
Reader
Default is OFF |
15 seconds |
4 |
Sky
Scraper |
160 x 600 |
30k
+ requires
pre-loader |
Reader
Default is OFF |
15 seconds |
4 |
Medium Rectangle |
300 x 250 |
30k
+ requires
pre-loader |
Reader
Default is OFF |
15 seconds |
4 |
| |
In-Page Static Guidelines |
Banner
Ad Unit |
Format
(W x H) |
File
Size |
Audio
Initiation |
Animated .gif Frame Length |
Maximum
Frames |
Leader Board |
728 x 90 |
30k |
N/A |
Open
15 sec. max.
recommended |
4 |
Sky
Scraper |
160 x 600 |
30k |
N/A |
Open
15 sec. max.
recommended |
4 |
Medium Rectangle |
300 x 250 |
30k |
N/A |
Open
15 sec. max.
recommended |
4 |
*All units meet Interactive Advertising Bureau standards and guidelines
ANIMATION:
- Animation for floating or overlay ads with no close button can run a maximum of 15 seconds.
- Any replay of a floating or overlay ad or animation must be user-initiated with a “replay” button or some similar device.
- Submitted animated .gifs and Flash ads of fixed in-page dimensions (like banner or skyscraper ads) can be repeatedly animated and must be within the specifications for size limitations.
- Any animated ad that plays over the content and is longer than 15 seconds or not frequency-capped must have a close button.
SOUND:
NOTE - Due to our large at-work audience, we strongly recommend against using sound in most ads.
Audio can be used for SNG Internet advertisers in the following instances:
- On advertisers' individual splash pages, audio can be used to enhance content and grab the user's attention.
- Audio should only be used when it is integral to the information the user is seeking and adds to the user experience - - an example is audio on a movie trailer.
- When audio is used, it should be user-initiated. For example, the user clicks on "sound on" button/text on the ad or rolls the cursor over the ad. Also, the ad needs to be placed so that it is obvious to the user that the audio is part of the ad. In other words, the ad must be visible to the user when the user hears the sound.
- Ads with audio must always have a button that allows the user to turn off the sound.
ROLLOVER OR EXPANDABLE ADS:
- The rollover or expanded window must be user-initated by the cursor rolling over the ad or a portion of the ad. It must automatically close after the cursor leaves the ad.
FLOATING OR OVERLAY ADS:
- We accept third-party vendor floating ads.
- All creative executions must be approved by the Publisher and/or SNG Internet Innovations, LLC.
- SNG Creative Services creates the client’s Shoshkele:
- Please allow several weeks for creation and testing.
- A brainstorming session must be set up first. Please see the Sales Director to start this process. (If an agency or client provides the Shoshkele, this brainstorming session is not required.)
- Concept will be presented and approved by the client before final execution of the Flash animation.
- If the client provides the Shoshkele, we need at least a week notice for approval and testing the ad unit.
CLOSE BUTTONS:
- Any fixed in-page dimensions (like banner or skyscraper ads) do not require close buttons.
- Any floating or overlay ad that runs more than 10 seconds or isn’t frequency-capped must have a close button.
- Pop-under ads can use the corner X of the ad window as the close button.
FREQUENCY CAPS:
- Frequency caps are imposed on all ads that interrupt editorial content. This includes floating/overlay ads like Shoshkeles or Eyeblasters, pop-unders, and interstitials. These frequency caps may vary by section.
- Frequency caps may be initiated at advertiser request for campaigns.
- All campaign level frequency caps must be set through SNG Internet Innovations, LLC ad servers.
CLICKING TO OTHER WEBSITES:
- All ad click-throughs that load another web page will open in a new browser window.
- A click-through can open only one new browser window.
AD CONTENT:
We value our readers and the trust they have bestowed upon us to present objective information in our news coverage. To that end, all advertisements will be clearly differentiated from editorial content through design or placement. All advertorial (content written by an advertiser) will be clearly marked with its source or sponsor, at a minimum in the byline.
- All functionality visually implied in an ad must be working and not designed to deceive the user.
- “Close” and “Skip ad” buttons must work as labeled and cannot link to another web page.
- The Publisher and/or SNG Internet Innovations, LLC reserves the right to refuse any ad deemed to be fraudulent , misleading, abusive, indecent or vulgar.
CREATIVE SUBMISSION AND THIRD PARTY CODE:
- All ads must be submitted to the SNG Internet Innovations, LLC. for approval.
- Third-party ad technologies and ad servers should contact SNG Internet Innovations, LLC. at least TWO weeks (10 business days) prior to campaign for creative approval and testing.
- Flash ads should be published in Flash 5 or 6 (or lower) to allow for maximum viewership.
- Flash ads should have the clickTAG expression encoded. The clickTAG is the tracking code assigned by the ad server to the ad.
- Flash ads require submission of .fla file to SNG Internet Innovations, LLC.
- A default .gif ad should be submitted for visitors who don’t have the Flash plug-in.
- Overlay or floating animations should contain the FSCommand to close the Flash animation and allow the user to continue using the functionality of the site.
ONLINE POLITICAL ADVERTISING POLICIES:
- All Political/Advocacy advertising is PIA (Paid In Advance).
- All Political/Advocacy advertising must identify the paid sponsor in every frame.
- Political/Advocacy advertising that solicits funds must disclose that contributions are not deductible for income tax purposes, when applicable.
- A single Political/Advocacy advertiser may buy all of the available ad impressions for a single position, but may not buy all of the available ad impressions for all ad positions on a page.
- The Publisher may, in its sole discretion, edit, alter, omit, reject or cancel at any time any of Advertiser’s promotions or advertising
Exceptions to any of these guidelines may be made at the discretion of the Publisher and/or SNG Internet Innovations, LLC.
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